Free agency tools

Calculators for agency principals

Four working calculators — ROI, lead economics, commission splits, and book value. Everything runs client-side as you type; no signup, and no data leaves your browser.

$ Agency ROI calculator

Project annual commission revenue against your back-office cost — and see the cost as a percentage of revenue and as ROI.

Producers

Avg commission / policy ($)

Policies / producer / month

Back-office cost / month ($)

Annual commission revenue—

Back-office cost as % of revenue—

ROI on back-office spend—

Estimates only — not financial advice. Simplified year-2026 assumptions; real results vary by carrier, product, and agency. Demo tool: calculations run entirely in your browser.

% Lead cost / CPA & break-even

What a closed client actually costs from a lead source, and the close rate you need just to break even on lead spend.

Cost per lead ($)

Close rate (%)

Avg commission / sale ($)

Cost per acquisition (CPA)—

Break-even close rate—

Margin per sale after lead cost—

Estimates only — not financial advice. Simplified year-2026 assumptions; real results vary by carrier, product, and agency. Demo tool: calculations run entirely in your browser.

÷ Commission estimator

Split a policy's first-year commission between the writing agent and the agency override.

Annual premium ($)

Agent comp (%)

Agency override (%)

Agent commission—

Agency override—

Total comp on policy—

Estimates only — not financial advice. Simplified year-2026 assumptions; real results vary by carrier, product, and agency. Demo tool: calculations run entirely in your browser.

× Book-of-business value estimator

A directional value range from annual renewal revenue, retention, and a multiple range. Read the valuation guide for context.

Annual renewal revenue ($)

Retention (%)

Multiple — low (×)

Multiple — high (×)

Estimated value — low—

Estimated value — high—

Retention adjustment factor—

Estimates only — not financial advice. Simplified year-2026 assumptions; real results vary by carrier, product, and agency. Demo tool: calculations run entirely in your browser.

Want the real numbers? These models are deliberately simple. A back-office walkthrough maps your actual carriers, hierarchy, and volumes — and shows where the dollars and hours are leaking. Book one at no cost.